A short guide for pastors and church staff
Your website is the front door.
Most people who visit your church this year will look you up on a phone first. They will not call the office. They will not hunt through last year’s bulletin. They will give the homepage about thirty seconds.
Three questions a stranger is asking
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When do you worship?
The Sunday hour should be readable without scrolling, without opening a PDF, and without guessing which of two old “worship” pages is current.
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Where are you, and which door do I use?
Address, a map, and a plain note about parking or the entrance belong next to the time | not only in the footer.
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What should I expect?
A short Plan Your Visit path: how long the service is, how to dress, where children go, and that a guest is welcome to sit anywhere.
What this is not
It is not a request to look like a campus church. Historic, liturgical, rural, and small congregations need a clear door, not a megachurch template. The job of the homepage is the same job a roadside sign already knows: when, where, and you are welcome.
A five-minute check you can do today
- Open your homepage on a phone, not a desktop.
- Start a timer. Count until you can say the Sunday hour out loud.
- If it takes more than a few seconds, a first-time guest has already left.
- Look for Give. If it is the only clear button, the front door is facing the wrong way.
- Look at events. If the next listed Sunday is last fall, the calendar is telling visitors you are closed.
What usually needs to move up
- Service times in text, not only in a picture of the bulletin.
- One Plan Your Visit link a stranger understands.
- Kids and parking in the first screen, not six menus down.
- A current next Sunday | even if it is “ordinary time, 10:30, as usual.”
If the site already does this
Leave it. A clear, kind homepage that a volunteer can update is doing its job. You do not need a redesign for its own sake.
If the times are buried, the visit path is missing, or the site has not been touched in years, I can review your needs and scope a guest-ready refresh or a new website. The homepage and visitor-page refresh is $450 after checking your platform. Beliefs stay in your words.
Andrew Osborne · Church Tech Solutions · andrew@churchtechsolutions.com
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